Culture – Sports&Life

Vision

As we understand it

Maximise the influence of athletes outside their sports performance. Democratise opportunities for all parties and balance the field of play.
Promote transparency in the sports market.

Mission and purpose

We will achieve it

Turn Sports & Life into the largest sports company conglomerate in the world, by helping athletes, brands and sports clubs.

For all

Diversity and inclusion

We consider sport to be a fundamental tool to promote the
inclusion of people and groups of functional diversity.

We care for the environment

Responsibility

We are aware of the pandemic and climate crises
and therefore try to minimise the impact on our
entire scale of production and processes.

We are with you every day

Values

“A project of life” “We are a family” “Resilience” “Life is an attitude”
“Teamwork” “Creativity for success” “Learning by doing” “We offer experiences”
“Accountability” “Self-criticism”