Sports & Life was founded in 2018 on a flight from Barcelona to Kobe. The signing of Andrés Iniesta by Vissel Kobe was the launchpad for the lifelong project of Joel Borràs, Iniesta’s manager and founder of Sports & Life. Little by little, Sports & Life is growing with professionals from various fields and expanding its business lines until it has become a global, multidisciplinary sports business company that works across the board in different fields. From representing sports stars to intermediation in operations; from Barcelona to Kobe, via Mexico City, Madrid and Seoul; from agency services to consulting; from audiovisual content to artistic creation; from the Mikakus trainers business to joint-ventures, such as LeaderB2B and Sports & Travel. From Sports & Life to the Sports & Life Group.